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The basics

Ask it to write a text for you

Learn to brief your Agent so the emails, posts and copy it writes sound genuinely like you.

Your Agent isn't a blank ChatGPT. It knows you: it knows how you write, what you do for a living, who your clients are and what you wrote last week. The difference between a run-of-the-mill text and one that sounds like you isn't in asking it to "write me an email" — it's in the nuances you give it and the context it already has about you.

That's what this guide is about: going from "it wrote me something decent" to "I'd sign off on this as-is."

1. The anatomy of a good request

A good writing brief pulls six levers. You don't have to use them all every time, but the more you touch, the less generic the result:

LeverThe question it answers
RecipientWho's it for? What's your relationship with that person?
GoalWhat do you want to happen when they read it?
ToneHow do you want to sound?
LengthThree sentences or half a page?
FormatEmail with a subject line? Bullets? A single paragraph?
ContextWhat does it need to know to nail it?

Look at the difference. The same brief, two levels:

❌ Weak: "Write me an email for a client."

✅ Detailed: "Write an email to Marta, at Construcciones Lopez (a client for 3 years now, I have a close rapport with her), to let her know her order is delayed by 4 days because of a slip-up by our supplier. I want it to genuinely apologize, without sounding like a corporate excuse, to propose a concrete solution —we're sending half the materials right away and the rest on Friday— and to close by making it clear that her trust matters to us. Warm, honest tone, 6 lines max, and please none of that 'we apologize for any inconvenience caused.'"

The second one isn't "longer just for the sake of writing more": every sentence pulls a lever. That's why it comes out perfect on the first try.

2. Email: your daily battlefield

This is where you'll notice the difference most. Here are the most common headaches, each with its detailed prompt and a variant so you can see how the nuance shifts.

Saying no without burning the bridge

"I have to turn down the partnership proposal David sent me (a supplier I like and want to keep in touch with). The budget doesn't work for me right now, but I don't want to close the door for later on. Write him a clear but warm no: don't leave him with false hopes, but make him feel the door's still open. Five lines, honest tone, no corporate beating around the bush."

Blunter variant (when you do NOT want to leave the door open): "…same situation, but this time I want to close the matter entirely, politely but without opening the door to a 'maybe later.' Keep it friendly but final."

The third follow-up without sounding pushy

"It's the third time I'm writing to this client about a quote I sent them three weeks ago and they're not replying. Write me a follow-up that does NOT sound like a reproach or a 'you still haven't gotten back to me.' I want to give them an easy, graceful out: offer that they reply with just a yes / no / later. Short, light, with almost a touch of friendly humor."

Variant with a fresh hook: "…instead of pushing the same thing, give them a new reason to reply: I've added an improvement to the proposal. Mention it as an excuse to reopen the conversation."

Raising prices

"I have to tell my current clients about an 8% rate increase starting in January. Write me the email: it should justify the why without apologizing for it, remind them of the value I bring, and sound like a firm, calm decision, not an apology. I want to convey confidence, not insecurity. And give me a subject line that isn't so alarming they won't open the email."

Chasing a late payment

"A client I've worked with for years has an invoice that's been overdue for 20 days. Write me an email that's firm but takes care of the relationship: it shouldn't seem like I doubt them, give them the benefit of the doubt ('maybe it slipped your mind'), but make it clear that I need a concrete payment date. Professional, direct tone, without sounding like a law firm."

Second-notice variant (now with less kid-glove handling): "…this is the second reminder and now they're not replying. Turn up the firmness a notch: still polite, but make it clear this is serious now and that I'm asking for a reply this week."

Replying to an angry client

"A client has written me an upset email because something went wrong (they're partly right). Before drafting the reply, read the tone of their message. I want to reply in a way that lowers the tension: acknowledge what's fair without groveling, don't get defensive, and steer things toward the solution. Make the first sentence defuse the anger, not feed it."

3. The nuance of tone: one message, five registers

The same content sounds completely different depending on the register. Learn to ask for it with precision:

"Write me three versions of the same welcome message for a new client, in three tones: (1) warm and human, as if I were welcoming them in person; (2) understated and professional, for a serious corporate client; (3) with spark and personality, with a touch of humor. That way I can choose depending on the client."

And the micro-adjustments that control tone with a scalpel — add them to any request:

  • "Address the reader informally" / "use a formal mode of address"
  • "No emojis" / "one emoji at most, and only if it fits"
  • "No jargon — my mom should understand it"
  • "Friendly but not buddy-buddy" · "firm without sounding aggressive" · "enthusiastic without sounding like an infomercial"
  • "As if I were telling a friend over coffee, but in writing"

4. Controlling length and format

Don't let it decide. Be specific:

  • "In 280 characters, for a tweet."
  • "Short enough to fit a 20-second voice note."
  • "In scannable bullets, readable in 10 seconds."
  • "A single paragraph, no lists."
  • "Structure it: subject line, a 3-sentence body, and a P.S. with the call to action."

5. Social media and content

"Write me a LinkedIn post about [topic]. Give me three different angles to choose from: one that opens with a striking stat, another with a personal story in the first person, and another with a provocative question. In each one, make the first line work as a hook so people click 'see more.' Professional but human tone, none of that empty corporate-speak."

Multi-channel variant: "Take the idea from the second angle and adapt it to three formats: LinkedIn (reflective, 150 words), Instagram (more visual and direct, with an image suggestion) and X (a thread of 4 tweets). Make each one respect the language of its platform."

6. Business copy

"Write me the description of this service for my website, aimed at small businesses that aren't technical. Start with the problem that keeps them up at night, not with what I do. Structure: pain → solution → what they get → call to action. Avoid 'tailored solutions,' 'synergies' and the rest of the filler. 120 words."

7. What changes everything: it knows you and has your context

This is what a generic ChatGPT can't do and your Agent can, because it lives alongside you:

"In the same tone as my last newsletter, write me this week's email about [topic]."

"Look at the email Laura sent me yesterday and write me a reply that answers her three questions, one by one, without rambling."

"Remember the success story we wrote for Clinica Jane? Make me one with the same structure for this new client, with these details: […]."

"Use my usual signature and style — you already know how I write."

And it gets better over time: as you work together, it remembers your preferences (that you hate the word "Dear," that you sign off with "Best," that you like short sentences) and you stop having to repeat them.

8. Iterate: the first draft is the beginning, not the end

You almost never nail it (and neither does it) on the first try, and that's fine. Sculpt it in conversation:

  • "Cut it in half, it's way too long."
  • "Drop the salesy tone, make it sound more honest."
  • "Get to the point: make the first line say why I'm reaching out."
  • "Give me a bolder version and a more conservative one."
  • "I'm not sold on the second paragraph, rewrite just that one."
  • "Leave it as is but swap the closing for something warmer."

9. Pro-level tricks

  • Have it ask you first: "Before writing, ask me the 3 questions you need to nail the text." Brilliant for important pieces.
  • Give it a model to imitate: "Write it in the same style as this text I'm pasting in: […]."
  • Create reusable templates: "Save this welcome email format; when I say 'welcome for [name],' reuse it and just swap the details."
  • Double pass (self-critique): "Write it and then critique it as if you were my most demanding, skeptical client. Then rewrite it, fixing what you criticized yourself."
  • By voice, raw: send it a voice note dumping the idea in a jumble — "I'll tell you all over the place and you turn it into a polished email."

10. Common mistakes (and how to avoid them)

MistakeWhat happensFix it like this
Asking without contextIt comes out generic, fits anyone and no oneGive it the recipient and the situation
Not stating the toneSounds like a robot or a bank circularOne word of tone already changes everything
Not stating the goalA pretty text that achieves nothingTell it what you want to happen when they read it
Settling for the first draftYou make do with a 6 out of 10Ask for 2-3 tweaks and get to a 9

Try it now

Copy this one, adapt it to your case and paste it to your Agent:

"Write me an email to [client] letting them know about [situation]. [Warm/firm] tone, [X] lines max, ending by proposing [action]. And before writing, if you're missing any detail to nail it, ask me."

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